As of 2018, it was available in over 150 markets and in 75 languages. How big is it? Well, it was the most downloaded app in the US in October 2018, the first Chinese app to achieve this. It is used to create short lip-sync, comedy, and talent videos that appeal to younger demographics looking for snippet-based entertainment! Having taken the world by storm, TikTok stands now as one of the fastest-growing video hosting and social media platforms out there. Let’s start by stating the obvious – TikTok isn’t just a video website like YouTube.
All meant to simplify the mobile experience for video platforms! Lately, the trend is marked by full-screen video, in a vertical format (a 16:9 ratio), and a completely intuitive interface (swiping left or right for changing videos, and swiping up for browsing – but that’s it). Moreover, the rise and popularity of IGTV confirms one thing – the future of video is mobile. And the best part? YouTube video ideas and concepts tend to appeal to IGTV audiences as well! Users are able to browse through accounts they follow, or simply browse through a feed containing curated content based on their interests. Videos uploaded on IGTV can be up to 60 minutes in length (15 minutes if your account is unverified), and if you’re a content creator, it’s one of the greatest video sites to showcase your work to a large audience. You can only browse through the app, and this is why all videos on this platform are vertical and full-screen.
That said, it’s not really a video platform like YouTube: IGTV videos are tailored for mobile users and autoplay in the feed.
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